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The URA Store, a concept shop by fashion designer Mihara Yasuhiro, reimagines retail by prioritizing environmental and social responsibility. Designed by InsideOut, the store is nestled in a quiet, narrow, semi-basement plot on a back street in Harajuku/Jingumae Tokyo, Japan.
Design Concept
The interior of the URA Store blurs the boundary between inside and outside, creating a minimal space that seemingly extends to the residential site opposite. The design features full LED screens, contrasting masses of glass, mirrored surfaces, and stone elements. A mirrored ‘rectangle’ placed atop two stone blocks penetrates the room and extends outward, offering a space for experimentation and free use, reminiscent of conceptual art in public spaces.
Innovative Elements
Contrary to traditional retail design, the URA Store’s products stand out against the tensioned design backdrop. The deliberate contrast between the ‘surfaces and lines’ as a background and the ‘dots’ of the products enhances their visibility and uniqueness, reflecting the brand’s identity.
Architectural Detailing
The mirrored ‘rectangular’ surface is intricately anchored to the stone blocks with anchor bolts, while the ends are seal-glued to the glass surface, creating a seamless integration between the interior and exterior elements. The attention to detail ensures continuity in design both inside and outside the store.
Conclusion
The URA Store in Shibuya City stands as a testament to innovative retail design, redefining the conventional shopping experience. Through its unique blend of architectural elements and focus on environmental and social responsibility, the store offers a space where experimentation and creativity thrive. InsideOut’s design approach not only elevates the retail environment but also aligns with the ethos of the brand, making the URA Store a destination for conscious consumers seeking a distinctive shopping experience.
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